Why we don’t “go shopping” but “shop on the go”…

  • We get older
    People over 50 years old 2010:22%, 2050:36%*

  • We do live alone
    Top 3 single and single parents household in EU:DE: 45%, DK: 54%, NL:41%,*

  • We move to the city
    Urbanization rate2010: 51,6% and 2050: 67,2%, *

  • We work longer hours
    Average no. of working hours up, in 18 of 36 OECD countries 2011 vs. 2010**

  • We need more time to get to work
    Average time for commuting: 38 minutes in OECD countries,ranging from 26 to 56 minutes per day**

  • Consequence: We don’t “go shopping”, we “shop on the go”

* source: United Nations, Department of Economic and Social Affairs, Population Division (2012). World Urbanization Prospects: The 2011 Revision, CD-ROM Edition.

** source: OECD.org

Images courtesy of Sira Anamwong at http://www.freedigitalphotos.net

 

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