Community / Fragmentation / Robotaxi
#WitWiMark? I just spent a week in Los Angeles, USA đşđ¸, escaping the summer heat in the UK⌠đ
LA offered a glimpse into how society, retail and tech are changing.
Three things stood out.
From EV to Mobile Order & Pay – Following The Day of The Modern, Tech-Savvy Urbanite
The store tours at this yearâs NACS Convenience Summit Europe will follow the trek of the modern urbanite: Mobile and connected; utilizing technology on their daily quest to live/work/relax in a metropolis.
Lining up the stores in Warsaw and London made me thinking about how much life in an urban environment changed and how much it will change in a very short amount of time. Just imagine how a day in life of these modern urbanites looks like:
Technology Trends in Retail â Data virtualization & automation
This month the UKâs largest technology conference, the Big Data World took place in London. What are CIOâs across industries talking about? Well, from a retail-relevant perspective 3 topics stood out: data virtualization, autonomous machines and artificial intelligence. 3 topics that, put together, can and probably will redefine how retail will look like and how it will operate in in the future… Continue reading
If everyone does coffee, then what?
Recently we went to London to research for our Store Tours. One of the findings was that âeveryone does coffeeâ. There are the usual coffeehouses, competing in a âsea of samenessâ. Most other foodservice outlets also … Continue reading
Will future retailing be without people?
Reducing friction is one of the hot topics currently being discussed in the retail world. And one of the âfrictionâ items being discussed is âpeopleâ. Bingobox, Mobymart and others are investing in retailing without people… Continue reading
Algorithms for targeted promotions
We all hate wastage and as marketers we do hate media wastage. Paying for some mass media where we reach thousands or millions of people but only really hit a small percentage of that who really is our core target group. Ever since marketing started, Continue reading
Why we don’t âgo shoppingâ but âshop on the goâ…
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We get older
People over 50 years old 2010:22%, 2050:36%* -
We do live alone
Top 3 single and single parents household in EU:DE: 45%, DK: 54%, NL:41%,*
Vaping – VENI… VIDI… VADAM?
Vaping is a trending word that is being used more and more frequently. But what is it? A hype that will vanish as fast as it appeared? Or is it the future? Is it a future for a whole industry, future for a whole sector, future for a complete category?
Talking about category⌠is vaping a substitution? Or is it something new; something that wasnât there before and something that can be that different, that no one would have anticipated?
Why conquering new markets is as easy (or difficult) as learning a new language
Image courtesy of scottchan at freedigitalphotos.net
A while ago I was moderating a workshop for a client in China, helping with identifying the right way to enter new markets abroad. They were at an early stage fulfilling the new 5-year-plan tasks of going abroad and they were wondering how they could identify the right steps towards becoming successful in reaching this goal.
During this workshop we brainstormed quite a bit about opportunities, barriers, motivations and strategies. But at one point we came up with a rather simple analogy how entering a new market works and how you get from just entering to conquering this new market. This analogy accompanied us throughout the workshop days and proved to be rather helpful. And it is as simple as can be as helpful that I thought I would share it. Maybe you disagree, maybe you agree, but most of all do I hope that it might help you with your thoughts on the way of working new markets. Continue reading
The 10 rules you need to know for better communication
Image courtesy of ambro at FreeDigitalPhotos.net
Most of my professional career I have been working in client service, thus working with clients… And when it comes to communication then I have witnessed and experienced many occasions where just choosing the wrong words lead to a major misunderstanding, to dissatisfaction, even to frustration and anger.
I also witnessed that a few adjustments of your communication can help reaching a mutually beneficial outcome of a maybe difficult and negative situation (like telling the client that the delivery will be late). These little adjustments is what I summarized for me into my “10 rules for better communication”.
These ten rules donât claim to be complete or foolproof. They are just based on my personal experience and are the 10 rules that have helped me most over time. I hope you will enjoy reading my “10 rules for great communication” and I also hope that you will not take everything literally, meaning you donât have to start all of your sentences from now on with âWow, âŚâ (first example in rule#1)⌠:-). And yes, the examples are exaggerated… đ
All examples are very focused on a consultant-client-relationship as this is where I spent most of my professional time. But I am sure that with a little imagination you could easily translate that into any industry.
Below you’ll find a list of all 10 and examples for each one of them. Let’s go and have a read… Continue reading
Mark Wohltmann 